Linkedin campaign manager how to#
Linkedin campaign manager professional#

Linkedin campaign manager how to#

Try setting it higher for a period of time to give the campaign a jump start.Ĭhallenged by a small budget? Try these 15 Tips on How to Rock a Small PPC Budget. Not enough clicks: the budget might be too low so it is not serving enough.In addition, try Enable Audience Expansion or Enable the LinkedIn Audience Network if you originally opted out. Not spending the budget: adjust bids to be more competitive (usually higher), or use the Automated Bid option (their recommended option).Budget running out too quickly: lower the daily budget.If budget issues seem to be hindering performance at the start of the campaign, try implementing these tips: This expanded audience data is combined with known targets, so if you want to stick strictly to your exact targeting and not expand it, simply uncheck the box to opt-out. In LinkedIn, it allows the platform to identify other individuals in the pool of LinkedIn users that are similar to the targeting you selected.įor example, if you target “digital marketing,” it might be expanded to “online marketing.” Should you enable audience expansion? This is a feature we commonly see across paid media platforms. Should You Enable Audience Expansion in LinkedIn Ads? Sponsored Messaging Ads: 100,000 or fewer members.LinkedIn recommends the following audience sizes for their ad types: The forecasted results are just estimates but are helpful in giving you an idea of audience size and demographics you can potentially reach with each selection. OR → increases audience, meets one criterion or another.Īs you build your targeting, in the right-sidebar, you can see the forecasted results change in real-time as you make selections. LinkedIn will give you the option to target AND or OR In targeting the right audience between matched audiences and/or attributes, it’s worth calling out this technical setting: Here are the Audience attribute targeting options to help inform your strategy: Job Experience Targeting by audience attribute leverages user profile data. Account targeting: market to a list of specific accounts.Look-a-likes: upload a target audience list (for example, current clients) to get a match to audiences that are similar.Email retargeting: use your email list to identify and target users on LinkedIn.Website retargeting: target visitors from your website on the LinkedIn site and apps.Ideally, you will post content updates daily (or at least regularly) to build engagement. This is different from a personal profile.Įnsure that your page information is complete. To get started with ads, a LinkedIn Page is required. You can also opt-out of the audience network if you choose. Sponsored messaging ads appear only in LinkedIn messenger.Īds from this platform also appear on LinkedIn Audience Network which contains tens of thousands of mobile sites, mobile apps, and ad exchanges. Text ads and dynamic ads appear on the LinkedIn website at the top of the page and/or right column in the desktop view.Ĭarousel image ads and video ads appear in the LinkedIn feed, both on desktop and mobile. Four out of five people on LinkedIn drive business decisions.Americans who earn over $75,000 per year.Globally, the largest group of users are 25-34 years of age.

Linkedin campaign manager professional#

They are quality audiences in a professional context: leaders, influencers, decision-makers, buyers, executives.Users are focused on and investing in their careers, educational opportunities, and networking.